Chances are you know someone who needs this shirt. All respect due to the folks at Veer, but it’s getting to be a little much. As of the second I finish writing this, words in Helvetica no longer count as “art”.
You can no longer take a Campbell’s Soup can, posterize it in Photoshop, paste it 36 times and hang it in the Met. You can’t issue “limited editions” of a Mona Lisa post card with a moustache and a French pun scribbled under it. Globs of paint on canvas applied via drip, fling, or another unconventional action verb? It’s been done.
I’m not saying Helvetica isn’t pretty. I’m not saying it won’t still sell overpriced furniture. I’m not saying you can’t make your own cool-looking things with it. I’m not even saying there’s no room to riff off the concept.
But please—typing text on a background no longer qualifies as epic skillz. American Apparel is circling the drain because they didn’t realize this until far too late. Don’t be the next person sucked into that artless void